Personal Resilience, Institutional Brittleness, and the Marketing of Powerlessness (June 18, 2008) Is the Mainstream Media exaggerating the woes of the nation? In Are People Smarter than Media Pundits? Yes; Something Is Deeply Amiss (June 16, 2008), I lambasted Gregg Easterbrook's Wall Street Journal article which blamed the media for creating a false divide between Americans' personal satisfactions and their gloomy assessment of the nation's direction. Rather than the media being overly negative, I suggested that the citizenry was seeing through the phony-cheerleading whitewash presented by the MSM. For as I detailed in Dude, We Are So Doomed (June 11, 2008), there are strong historical precedents for the citizenry's anxieties: four long-wave cycles are converging in the near future, and this does not bode well for the happy-happy cheerleaders' view. In other words: the problems are real, and the MSM's belated coverage has been largely superficial in the sense that it is focused on today, tomorrow and perhaps this summer: short-term thinking at its worst. My interpretation of this public/private schizophrenia is: as individuals, we grasp the resilience and positives in our own lives, even as we awaken to the frightening brittleness and fragility of global supply chains and our faltering institutions. I have addressed this structural fragility before: Brittleness (January 29, 2007) and Brittleness and Risk, or, Hedge Funds As Rats (January 31, 2007). "Connecting the dots" is precisely where the MSM fails most decisively. So what if there's $700 trillion in over-the-counter risky derivatives? OK, so they might blow up the global financial system--so what does that actually mean? We understand it's a concern, and we might feel anxious about it, but the consequences are always left unaddressed or vague in the MSM accounts. Your pension fund blows up and your pension checks stop arriving. Now there's a consequence many would notice. Is it just sloppy journalism that the potential consequences of these systemic financial risks are fluffed over in the MSM , or is something more insidious at work? To further the discussion, here are three thought-provoking reader responses. First up is Nellie D., who writes powerfully on personal and family resilience: I think it no understatement that all kinds of rhythms and cycles are converging in such a way as to force most of us to a vastly different way of life post haste. However, I find myself cringing at the word doom. More than cringing. Actually, angry.What really strikes me about Nellie's account is how difficult it is to transfer the individual optimism and confidence she describes so well into institutional change. We desperately need to make our cities and towns more walkable and bicycle-friendly, both to boost small retailers and to improve our health and provide an alternative to getting in a car to run every errand. So what's stopping us? Institutional inertia as embodied in zoning codes and painfully inert procedures, and well-funded opposition from "special interests," i.e. all those who are profiting from maintaining the status quo. Healthcare costs are rising by 10% per year ( Study: Health costs to rise nearly 10 percent), but what can we do about it? The forces arrayed against any change except minor tweaking (a.k.a. rearranging deckchairs on the Titanic) are numerous, well-funded and desperate to maintain a dysfunctional, failing system from which they profit. I could list many other examples but I'm already tired of typing. The institutional resistance to productive, needed transformation is beyond any individual's efforts, and hence our personal optimism and our public despair. Next, Rand C. offers this commentary on the propaganda/marketing machine which dominates the MSM and New Media alike:
My thought, maybe people are seeing their lives as much shorter than they though it would be. People these days act as though life is short. So morals, past history, and a conscience are all out the window, indulgence is the day.I believe Rand has pinpointed a key component in our sense of powerlessness: the infiltration of "marketing" into the warp and weave of all media. The marketing mindset purposefully nurtures a sense of "missing out" by glorifying ideals which are profoundly unrealistic (hey, don't you want to be Ralph Lauren and have an estate and a yacht and play polo? No? What are you, sick or something?) The marketing paradigm's aims are pernicious: a state of confusion/distraction punctured by sharp spikes of indulgence and deprivation. As a corollary, the marketing model of media works to degrade the consumer's sense of priorities, and to compress time from the "meaningful long" to the "desperate short." By setting up wildly unrealistic ideals, below which yawn a dark pit of worthlessness, marketing breeds a zeitgeist of insecurity, doubt, anxiety and deprivation--the perfect setup for the soul-balm of a sale. Since the media exists more and more as a means of transmitting ads and marketing disguised as "content," then why would the media spend much time on cycles and issues which would undermine its own livelihood, i.e. marketing and advertising? Finally, frequent contributor Harun I. provides a concise account of the challenges the media glosses over in its pell-mell rush to entertain us with the latest crisis/fad/train wreck:
Time for endless and mindless diversion was over yesterday. Radical out-of-the-box thinking is needed because the grim reality is that even if an energy source comparable to oil is found, six billion (and growing) cannot be sustained. Human population growth has not been linear and neither is resource depletion. Whether we manage things down or descend into chaos is anyone's guess. It may not happen in my lifetime but it will certainly be engaging while hardly entertaining.Well said, Harun. As for those history books--I cannot recommend these often enough: The Great Wave: Price Revolutions and the Rhythm of History (by David Hackett Fischer) describes the cyclical crises of the 14th, 16th, 17th and 20th centuries with an eerie prescience re: today's headline crises (the book was written in 1996). As for generational change, The Fourth Turning (by William Strauss and Neil Howe) lays out a structure of cyclical historical change which is, if not persuasive, then certainly thought-provoking. You might also enjoy scanning my short list of other "Essential Books" in Books and Films. As an alternative to purchasing the books: perhaps your local public library has copies on its shelves. NOTE: contributions are acknowledged in the order received. Your name and email remain confidential and will not be given to any other individual, company or agency.
Thank you, Cudick A. ($50), for your extremely generous third donation to this
site.
I am greatly honored by your on-going support and readership.
For more on this subject and a wide array of other topics, please visit my weblog. All content, HTML coding, format design, design elements and images copyright © 2008 Charles Hugh Smith, All rights reserved in all media, unless otherwise credited or noted. I would be honored if you linked this wEssay to your site, or printed a copy for your own use. |
consulting | blog fiction/novels articles my hidden history books/films what's for dinner | home email me | ||