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On OTM accepting advertising
(week of May 1, 2008)
Your feedback about accepting advertising has been very valuable to me.
Many longtime readers/contributors responded, as did new readers:
L.M.
I love reading your insightful, easy-to-understand columns. I'm a regular
joe who has watched this financial crisis unfold, laughed at by friends who
call me chicken little, well, you know.
I'm also in the publishing business and understand the need for revenue. As
long as Forbes.com doesn't put any pressure on you to change your honest
tones, I think it would be wonderful for more people to have access and
discover your columns and to get more truth out. MSM has made every attempt
to gloss over what is happening in our country, the corporate giveaways,
printing of money, the list goes on.
And for what it's worth, you are very deserving of notice and praise, simply
for having the courage to state the obvious. When I read your blog, I
remember I am not insane and not alone.
Keep up the good work.
(a longtime reader)
H.B.
To explain myself, I must say I am of average at best intelligence in most areas. I
struggle to read a book but have had the pleasure of being deeply engrossed in a few.
I stumbled upon your site while trying to figure out what in the world is happening to
our American economy and I was amazed at how right on you where about the housing crash
early on in its demise. Anyhow, I look forward to your blogs every day. I have enjoyed
how you word things and feel you do a wonderful job explaining things for even the
average minded person like myself. I hope you will take on the advertising because you
deserve to get paid for your wonderful work and I suspect you are closer than ever
before to obtaining abundance. Anyhow, Thank you for your writings....
Steve R.
Feeling conflicted? I bet you are. Funny how the term conflict of interest is always used
to describe the opposite: concerts of interest in which ethical interests are demoted in
favor of extra-ethical ends (--thats a mouthful and a can of worms eh?).
Personally, I suppose it does not matter to me if I have to dodge a few ads. There are ads,
and then there are ADVERTISEMENTS. It has always amazed me why anyone would pay good money
for ads. They are so disposable.
So, as long as you are not opening the site up to MIND CONTROL, which I am sure will fetch
you a much more attractive price, then I'm still on board.
As I mentioned in past feedback, your site is exactly what the country needs. In fact, you
are a true patriot! No kidding! Keep on doing what you do and if ads are what you need to
reach a greater audience, so be it. We need to include as many as possible in the discussion
of how we prepare for the future. Because the lifestyle preparations we have made so far
are inadequate for the stark resource and global demographic realities in which we suddenly
find ourselves immersed.
K.P.
The Internet is now (commercially) about 15 years old; everyone understands that ads are the price we pay for content. Neither the subscription nor the "street musician" model are viable ways to generate sufficient revenue for a website to survive, let alone thrive.
J.F.B.
I doubt very much if any of your current loyal readers or those of the future would feel as adverse to advertising as you do. I read those blogs you referenced in your article and think no less of their principles because of their ad content. Aside from the financial advantage, the Forbes opportunity would open new vistas for your writings.
Seems like a win win to me!
A.B.
The last thing I want to do is to waste your time. But you asked for input and so here I am. I've been a reader for several months. Your observations re the economy, real estate, etc., are first rate!
Go for the Forbes gold ring I say. I'm guessing it may take a little while, but you will surely rise to the top. Don't worry about the ads. The extra exposure of Forbes will bring unexpected opportunity and acclaim (and money) your way I'm sure.
Bill Murath
Very tastefully done. Maybe your blog at Forbes gets you a printed article with Forbes one day. Then you can move up to 35.00 a month from the 27.16. The only thing standing between us and success is us.
M.S.
"And so now I am face to face with this question: have I refused
ads out of a sort of intellectual pride, or even snobbery, or was
it merely a facade to hide the fact nobody would want to advertise
on this site anyway?"
I think you probably did it out of fear that either the ads would
change you or somehow mask your work.
My opinion and, as a writer you know this, if your message is good,
and it's one that people want to hear, they won't mind a bit of
wrapping paper.
On the other hand, I've stopped subscribing to magazines that
get addicted to their ad revenues and start making their content
nearly impossible to read by breaking it up with ads or putting
ads on heavier paper in the magazine or adding more subscription
cards into their magazines in order to navigate readers to the
ads which surround the subscription cards.
So your only concern needs to be keep your personality coming
through so it can connect with your readers much like Martha
Stewart and Oprah do with their journalism.
The other points I should make are:
1: I'd say that the way you've worked your website is inefficient; you didn't using
something like wordpress to let users publish items directly to your website; thus,
by remaining in "middle management," you not only became overwelmed but you stalled your
own career by burning up time that should have gone towards growing the business
rather than running it.
2: while it sounds exciting to be part of the forbes.com blog ring, remember that
companies like forbes are losing readership and those companies will probably laugh
all the way to the bank since, for a fraction of what it costs to hire "professional
writers," they'll get you for much, much less: you'll get the right to use their
branding and a bite of their advertising revenue! so perhaps we'll see more layoffs
at forbes because they've found a new source of low wage labor right here in america,
the blog writers who will work for "a little more than nothing" and displace the
professional writers who expect real benefits and a chunk of economy prosperity.
Thus, for all I know, forbes will simply buy advertising on your website and think
it's a good deal after they lay off a bunch of employees since you'll not only do
the writing but also the customer service, technology management, etc...
As I sit
here and think about it, they've struck a goldmine! but you'll think it's a good deal
until you start depending on the revenue and then concluded that you need capital to
fend off competition by hiring writers, graphic artists, etc... to keep up with the jones!
T.B.
I have no objection to ads on your site. Yes, I'm not a big
fan of the ad business generally. But targeted web ads are not
offensive to me. I have been taking and taking from your site
without sending you a dime. If ads will help you keep your
great commentary coming because cheapskates like me aren't
helping, then I say, go ahead! :-)
J.B.
You put a lot of work into your blog so I say go for it. I know a few people might be upset that you make money over such things but there are nut cases every place. I never click on any of that stuff any way.
Scott H.
I'm happy you decided to take on advertising. I think you should do whatever is necessary in order to continue this blog. It's my first read each day and I would miss it terribly if you ever decided to close up shop.
I believe the vast majority of your readership couldn't care less if you run ads. We come here for the exceptional content of your writings. We're not going anywhere!
P.S. I hope the Forbes deal is a financial homerun for you.
Jed H.
HI-Charles : As a reader & contributor to your WBlog , I say
join the forbes.com link- up & go for the " gold " !!; make a few
$ 100 K off your past labors , words of wisdom, & research
expertise . I read / visit many sites w/ ads , & just ignore them
like I fly past them on a newspaper . I hope that you make
$$ MILLIONS$$ !!
Don E.
chas., had no idea your had such a good readership base. congrats. and don't take it amiss that i rarely write as i am just not willing to add to your load with my chitchat. blog is looking very fit and you are in good form of late. do whatever is needed to stay afloat, e.g. putting rice into the family bellies. if it is ads for ripoff financial services that want to rape us - oww! that was sharp - no? really, i do think if you need to run ads to stay afloat do it. you are obviously a greater part of the free and sensible flow of data online than i imagined. use your power. you're a good guy. you help folks out. do what you gotta do, chas.
Jim S.
Wonderful explanation....Forbes.net...great choice....indirect way to
increase readership...you deserve a BIG audience.
G.H.
I will continue to read your blog whether there are ads or not.
I appreciate your struggle with the advertising issue but we live in a money based world. Everyone's hands are soiled by the coins in our pockets. However, our thoughts can remain untainted.
Go for it, this could be your big break.
A loyal reader--
Eric F.
I've been reading your site for at least two years now, and today's
blog entry really touches an issue I've been wrestling with for well
over a decade. You see, I've been a participant in this consensual
reality experiment we call the Internet for nearly as long as we've
had "The Internet". I've seen it grow from a plaything for nerds
sponsored by DoD grants and educational institutions to a world-wide
behemoth -- a thing beyond characterization.
The issue I've noticed in all this time is that, while money can make
great things happen, the real ART is created regardless of, and often
in spite of, the availability of money. The best things seem to
come from people who create what they create because they are compelled
to create it; they must write or paint or craft code or make music or
whatever, just as they must breathe. If someone else appreciates it,
great, but that's not why they do it. Perhaps that's my intellectual
snobbery seeping through?
Sadly, I've watched far too many good things follow the same arc your
site is on, where it grows to be too large to manage, and this decision
must be made. Sadly, I've watched far too many choose to follow the
corrupting influence of advertising to make ends meet--the new ends that
were unnecessary earlier--and then the overall 'product' suffers in time.
I've never been able to grasp this decision, though. To me, the answer is
obvious: Cut back on the inputs to a manageable level, and preserve the
state of the output. Perhaps I lack... a hunger for attention, readership...
I don't know what it is. Perhaps I'm unqualified to analyze this decision
from the outside. I can accept that. But if I, a humble reader, get
any sort of a vote in your personal decisions, let me vote for "stay small!"
If you go ahead with advertising, so be it. I'll still read. The ads won't
bother me in the slightest, for I'm one of those offensive content leeches
that never surfs without a hypersensitive ad blocker. In fact, I'll personally
feel a little less guilty about not sending a donation. (I don't trust PayPal
with my data; it's not you, it's them.) But I sincerely hope that the
product doesn't suffer. I've enjoyed our time together, and I'll miss your
work if it goes away; either entirely because you've quit, or conceptually,
because it's just different. But things change, and that's how it is.
One last bit: even athletes must have a rest period, or their output suffers.
Take a break. Do something else for a while. Cut back on the quantity.
Heck, write some pure crap for a while. Let the email pile up.
Whatever it takes.
Thank you, readers, for such thoughtful contributions.
For more on this subject and a wide array of other topics, please visit
my weblog.
All content, HTML coding, format design, design elements and images copyright ©
2008 Charles Hugh Smith except as noted. All rights reserved in all media.
All writers published herein retain the copyright to their own work.
The writers would be honored if you linked this Readers Journal to your site, or printed a copy for your own use.
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